Royal Enfield has just announced the opening of its brand new exclusive store in Lipa City, Batangas. The seventh exclusive store in the Philippines, located in Pilahan St., Barangay Sabang will further enhance the reach and accessibility for customers in the country.
The Royal Enfield-Lipa store features the complete range of motorcycles, apparel and accessories, all available under one roof. It also provides riders with a convenient base for riding to beaches in Batangas and off-road tracks near the coastal town.
Speaking during the launch of the brand’s new exclusive store, Mr. Anuj Dua, Head of Business for Asia Pacific, Royal Enfield said they have seen significant demand from key markets across the Asia Pacific, particularly in the Philippines.
“Motorcycling aspirants here are quickly catching on the trend of leisure motorcycling. The new motorcycle line-up of motorcycles by Royal Enfield are perfectly suitable for a market such as the Philippines which has a huge upgrader and commuter population,” said Dua.
The newly launched store contains the entire range of Royal Enfield premium line-up of motorcycles including the recently launched, stylish new Hunter 350, the timeless Classic 350, the Meteor 350 cruiser, the 650 parallel twin motorcycles – Interceptor and Continental GT, the adventure motorcycles – Himalayan adventure tourer and the Scram 411 ADV Crossover, and the iconic Bullet 350.
The new store will also provide existing and potential customers all things “Pure Motorcycling” under one roof, including genuine motorcycle parts, spares, service and motorcycle accessories.
Royal Enfield has become one of the leading mid-size motorcycle brands globally with a unique history of building evocative motorcycles. Known as the oldest motorcycle brand in continuous production, the brand has been creating beautifully crafted motorcycles since 1901.
In the Philippines, Royal Enfield operates through Hardcore Brothers Custom Motorcycles Inc. one of the pioneers in the custom motorcycle industry and the exclusive distributor in the country for the past eleven years.
Aside from the newest branch in Batangas, the existing network of Royal Enfield stores in the country can be found in Quezon City, Bacoor, Pasig, Davao, Cebu and Dumaguete.
All photos courtesy of Royal Enfield Philippines